It has finally sunk into the thick skull that just writing a story, a novella, a long novel is not enough in this day and age where everyone wants to see their name in print. Marketing is the key element in selling books but learning the ropes is not easy for an author who just wants to write. The learning curve can be long or short depending on how much time the writer invests in the marketing aspect of authoring.
I have always known that to make money you need a certain amount of money at hand, but never realized how expensive it is to market a book. So far I have not been able to market my individual novels and novellas because of the lack of funds. What I have been able to do is join box sets where the cost per author is very little, but the collective provides for a good sum for marketing. Volunteering to be the marketer for these sets has helped me understand what sites are better to place ads and which ones are not.
Let me clarify, paid ads are not the only thing needed to let the audience know the book is out there waiting to be bought. Many free sites offer to publicize books and should be used with the paid ads to promote new and existing releases. Some Facebook groups might also be helpful to spread the word.
The next question I ask myself is, does blogging help sell books? As I revamp my website and blog, I will study the results to decide what exactly they help with. I will also try to understand if a website and a blog are both needed or I should combine them into one and come up with a new display strategy.
Another influencing factor is the fact most authors have real jobs and a limited amount of hours to dedicate to their passion of writing, creating a tug of war between writing and marketing.
After the holiday season, I will embark on this journey of discovery, using one of my already published books, which is sitting on Amazon, unknown to the world because it has never been marketed.
The next time I will discuss the need for good editing to become a credited author.
For now, happy shopping.