Many times things go wrong, the unexpected happens, and we need to deal with it.
Scheduling the blog tour for Incantation Paradox has presented many hurdles. Some have been easy to jump over, while others required imagination to solve. Today, I’ve come up with another one of these hurdles. For whatever reason one of the hosts did not respond to my reminder emails and request for the posting’s link so I can tweet and advertise on Facebook. The tour is interrupted and a certain number of people who would have gained the knowledge about my book, won’t. A tour is all about exposure, not sales. It is through exposure that people begging to recognize the author’s name and eventually will feel the urge to purchase one of their books.
The post was an excerpt of chapter 2 which might have enticed the readers to seek other chapters and possibly lead to a sale (yeah, my imagination is running wild).
The real problem here is that I didn’t factor in for this to happen and don’t have backup hosts to post when a scheduled stop does not post. Live and learn. The next time I schedule my blog tour, I will definitely address this issue and have a few bloggers as backups.
I’ve also realized that it’s important to have a variety of posts. Next time I’ll also include Character Interviews, which might spark greater interest in a character. I also need to keep in mind that each blog that hosts my tour has a different set of readers and followers and it is important to try to make sure they don’t cross over for greater exposure.
Although, scheduling blog tours takes a great deal of time they won’t be as effective without reviews. Reviews are essential to building a spark for the novel. The more reviews a book has the more visible it becomes. Let’s face it, reviews sale books.